Clik here to view.
Scion’s Social Campaign Packs the House
Concert ticket giveaways are as old as radio, but Toyota’s Scion automobile brand had a new twist: making fans tweet for a ticket. Jeri Yoshizu, sales promotion manager for Scion, explains that this...
View ArticleClik here to view.
Red Bull Stages Takeover of New York Music Scene
Red Bull aims to be solely associated with the largest of any scale. Its logo was everywhere as Felix Baumgartner broke the speed of sound, jumping down to earth from the stratosphere last year. Its...
View ArticleClik here to view.
Mountain Dew, Courting Too Much Controversy
It’s been a tough May so far for Mountain Dew. First, it released a video by rapper Tyler, The Creator that was described as “arguably the most racist commercial in history,” and then this week the...
View ArticleClik here to view.
Scion’s Social Campaign Packs the House
Concert ticket giveaways are as old as radio, but Toyota’s Scion automobile brand had a new twist: making fans tweet for a ticket. Jeri Yoshizu, sales promotion manager for Scion, explains that this...
View ArticleClik here to view.
Mountain Dew, Courting Too Much Controversy
It’s been a tough May so far for Mountain Dew. First, it released a video by rapper Tyler, The Creator that was described as “arguably the most racist commercial in history,” and then this week the...
View ArticleClik here to view.
Red Bull Stages Takeover of New York Music Scene
Red Bull aims to be solely associated with the largest of any scale. Its logo was everywhere as Felix Baumgartner broke the speed of sound, jumping down to earth from the stratosphere last year. Its...
View ArticleClik here to view.
Magna Carta Holy Fail? A Samsung/Jay-Z Release Postmortem
There’s a saying that all publicity is good publicity, but Samsung somehow managed to turn its best publicity in months into the worst four-letter word of the social media world: Fail. This past...
View Article
